what we do

Helping people is what we do. We provide personalized support and guidance for anyone who wants to explore their health insurance options. We’re recognized most for our experience with Medicare Supplement Insurance and Medicare Advantage Plans, but we also help people discover other insurance products including:

Prescription Drug Coverage

Dental, Vision, and Hearing plans

Accident Coverage

Critical Illness (Cancer, Heart Attack, and Stroke)

Hospital Indemnity

Affordable Care Act plans

our leadership

Chris Giuliani

Chief Executive Officer

Chris Giuliani

Chris is the CEO of Spring Venture Group and a member of the company’s board of directors. Chris joined Spring Venture Group in 2011 as Executive Vice President with a promotion to CEO in 2012. His emphasis on calculated growth and leadership development helped build the organization from 27 employees in 2012 to over 1000 in 2018.

Chris empowers decision making and embraces an entrepreneurial spirit through constant improvement and innovation. This vision is at the core of Spring Venture Group’s tremendous success and has set the standard for our company culture. Under his leadership, Spring Venture Group has earned recognitions in INC. magazine’s Inc. 5000, Business Insurance’s Best Places to Work, The Kansas City Business Journal’s Fast 50, and earned Chris a place on Ingram’s 40 Under Forty list in 2014 and has been inducted in the Ingram’s 250 three times.

Mark Hunter


Mark Hunter

Mark oversees SVG’s senior healthcare brands: United Medicare Advisors and SmartMatch Insurance Agency, as well as the business development and sales teams. As SVG’s agency leader, Mark is responsible for overall sales performance, the achievement of financial goals, and aligning agency strategies with overarching business objectives.

Mark brings a tremendous wealth of experience guiding strategic efforts to align and define a company’s divisions, having twice-led SaaS software companies as Chief Executive Officer. Mark also has deep experience merging consumer analytics and technology into solutions that drive business results. Mark graduated Cum Laude from Harvard University and was recognized as one of Ingram’s Magazine 40 under Forty.

Kim Hlobik

Chief Operating Officer

Kim Hlobik

As Chief Operating Officer, Kim leads the company-wide operations of Spring Venture Group and our agencies, including overseeing our Technology and Customer Experience teams. Kim is a 20-year veteran of the healthcare technology industry known for her innovative use of data and product research to meet the demands of a rapidly changing industry. Her track record of improving organizational efficiencies, optimizing workflows, and using real time analytics to identify opportunities for growth makes her a key strategic leader. Kim has an MBA from the Northwestern University Kellogg School of Management.

Mike Young

Chief Technology Officer

Mike Young

Mike leads SVG’s organizational innovation through our use of technology and technological strategy. He oversees SVG’s Technology divisions including data management, web application development, UI/UX, software engineering, DevOps, service desk and R&D. Mike drives the strategies linking SVG’s tech capabilities to business objectives across the organization to enhance performance and spur business growth while maintaining the highest levels of compliance and security certification.

Mike has over 20 years of experience in technology in both the public and private sector.  He has an extensive background in software engineering, event-based microservice architectures and cloud computing.  His diverse experience in digital innovation is essential as we look to SVG's future. 

Lauren Guinta

President of Agencies

Lauren Guinta

As SVG’s senior sales leader, Lauren oversees the strategy, development, and implementation of winning initiatives that drive high-performing sales teams in an increasingly dynamic and competitive market. Lauren and her team are responsible for the forecasting, planning and analysis of sales performance, balancing revenue generation and cost management.  She also serves as a leader among our business partners building lasting relationships focused on mutual growth. 

Lauren’s exceptional leadership fosters motivation and cultivates a culture of inclusion and diversity, preparing salespeople and sales leadership for immediate and sustained success.

Kyle Abernathy

Chief Financial Officer

Kyle Abernathy

Kyle leads Spring Venture Group’s finance operations including accounting, modeling and forecasting, analysis, negotiations and risk management, investor relations and private/institutional financing. He oversees strategic initiatives linking financial goals and business objectives to enhance financial performance and organizational growth.

Kyle’s authentic leadership style has made him a trusted advisor to executive leadership, colleagues, and team members. His deep financial expertise, coupled with his experience leading high-growth businesses is central as we look toward the future.

Johnny Hilgers

Chief Analytics Officer

Johnny Hilgers

Johnny oversees the development of SVG’s powerful solutions — including data mining, predictive analytics, and statistical analysis — that enhance the processes across our brands. His team turns complex information into the actionable solutions and insights required to make better business decisions. In other words, Johnny manages the immense flow of data that enters the company on a daily basis. His exceptional ability to predict market shifts by scrutinizing real-time data is what sets him apart in his field.

Johnny quickly rose to an executive position at SVG and is recognized as essential in our success. In 2018 he was named among Ingram’s 20 in their Twenties Award, which recognizes young executives who are re-shaping their field.

Burke Walker

Chief People Officer

Burke Walker

Burke heads the strategy and processes that build and maintain Spring Venture Group's award-winning culture. Burke oversees global HR operations including talent acquisition, learning and development, employee experience, internal communications, total rewards, HR business partnerships, licensing, and facilities. Burke is also an integral part of our senior strategy team, working with senior leadership to ensure that all facets of HR support business needs. He is a highly accomplished executive with 20+ years of experience, having led HR programs for companies like NASB, Applebee’s, H&R Block, and Sprint.

Jon Legler

EVP, Marketing

Jon Legler

Jon leads SVG’s Marketing team as the Executive Vice President of Marketing. Together, he and his team are responsible for designing, developing, and executing innovative marketing programs that captivate SVG’s target audiences. His experience in leveraging data and technology to drive marketing performance is invaluable.

Jon has more than 15 years of direct response marketing experience for a number of leading direct-to-consumer and b2b companies. His passion in building and inspiring high-performance, results-driven marketing teams makes him a respected company leader.

our brands

SVG is the parent company of three brands, each designed to support health insurance shoppers differently. Even so, we are all interconnected — sharing ideas, collaborating across teams, and innovating on-the-fly. And while each agency has its specialty, the differentiation allows us to leverage distinct approaches to get shoppers on the phone and eager to learn. Read more about our brands below.



SmartMatch offers clients a clear view of a variety of health insurance options, whether they’re looking at Medicare products (like Medicare Supplement or Medicare Advantage), Individual & Family plans, or other protection. Our licensed insurance agents work with clients individually to provide a personalized shopping experience.


United Medicare Advisors

Since 2009, United Medicare Advisors has helped people find Medicare Supplement Insurance that meets their needs and budget. Our team even helped introduce the comparison shopping model to the Medicare industry. Today, we use our expertise to guide people to a supplement plan they’ll love, which gives them confidence, financial protection, and peace of mind.



SmartConnect was created to help Medicare-eligible working adults seamlessly connect to the world of Medicare. We work with organizations across the country as their service provider for Medicare education, resources, and enrollment services for employees.