SMARTCONNECT

what we do

SmartConnect is the 'B2B' (business to business) growth engine within Spring Venture Group's enterprise structure. We work strategically through three key target distribution verticals consisting of intermediaries, corporate HR professionals and industry carriers/associations.

Our collaboration with the above helps to generate business referral beneficiary leads within the Medicare space for SVG.

department leadership

Michael Celi

Senior Vice President & General Manager

Michael Celi

As Senior Vice President and General Manager of SmartConnect, Michael Celi leads the strategic direction and daily operations of an industry-leading B2B2C platform. Michael’s executive approach integrates his deep expertise in sales training and enablement with a focused mission to drive revenue growth and operational efficiency. By prioritizing an "invest in people" philosophy, he has successfully scaled large-scale teams and developed robust systems that ensure consistent performance across the enterprise. Michael is dedicated to fostering high-performance environments where strategic structure and talent development directly fuel the company's bottom line.

Roger McKnight

Vice President, Business Development

Roger McKnight

Roger McKnight is a seasoned sales and business development executive with more than two decades of experience leading high-performing teams and driving growth in broker-driven markets. As Vice President of Business Development, he leads go-to-market strategy with a focus on expanding broker partnerships and increasing client acquisition. He brings expertise in the employee benefits and Medicare advisory space, helping organizations reduce costs through effective Medicare transition strategies. Roger is known for building strong channel relationships, improving sales execution, and delivering measurable results. He partners closely with executive leadership to align strategy and drive consistent value for brokers and their clients.

follow your path. find your passion.

Looking for the next step in your career? Consider SVG. No matter if you’re a seasoned professional, ready for a career change, or an eager recent graduate, we want to meet you.

explore departments

Helping people is what we do. We provide personalized support and guidance for anyone who wants to explore their health insurance options. We’re recognized most for our experience with Medicare Supplement Insurance and Medicare Advantage Plans, but we also help people discover other insurance products.